Make America Mejor Again (MAMA): A Movement for Health, Family, and Faith
Celebrate Hispanic Heritage Month with PuroMartinez® and our MAMA – “Make America Mejor Again” campaign. Join the movement for better health, family, and community.
Every September 15th, Hispanic Heritage Month kicks off — a time to honor our roots, resilience, and the brighter future we’re building together. At PuroMartinez, we believe health is heritage. That’s why our rallying cry is Make America Mejor Again (MAMA).
Unlike slogans that look backward, mejor is about moving forward — eating better, moving more, and strengthening our families and faith. It’s not politics. It’s about living with respeto, comunidad, and love for la familia.
- MAMA = Family. Who doesn’t love their mamá? The word reminds us to return to kindness, respect, and strong family bonds.
- MAMA = Health. Our gente face high rates of diabetes, obesity, and chronic illness. Together, we can change that — one better choice at a time.
- MAMA = Heritage. Our ancestors ate natural foods, lived active lives, and relied on remedies from the earth. That’s the spirit behind PuroMartinez SuperTonic — crafted with apple cider vinegar, jalapenos, horseradish, ginger, turmeric, garlic, and more.
If our tagline “Stay Healthy Hermanos” speaks to you, then you’re already part of our PuroFam.
Let’s Make America Mejor Again — together. Salud y fuerza, familia.
Shop Now → Make America Mejor Again!
What is Hispanic Heritage Month?
From September 15 to October 15, the U.S. observes National Hispanic Heritage Month — a celebration of the history, traditions, and cultural diversity of Hispanic Americans whose roots trace to Spain and 19 countries across Latin America and the Caribbean.
The dates honor independence anniversaries: on September 15, Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua mark their freedom from Spain, followed by Mexico on September 16 and Chile on September 18. The observance also encompasses Día de la Raza / Columbus Day / Indigenous Peoples’ Day in mid-October.
Originally established in 1968 as Hispanic Heritage Week by President Lyndon Johnson, it was expanded by President Ronald Reagan in 1988 to a month-long celebration (Public Law 100-402). Since then, each U.S. President has issued an annual proclamation to honor the contributions of Hispanic Americans.