PuroMartinez Provides Insights for Growth
In 1991, salsa sales in America surpassed ketchup. Fast forward to 2060, when one out of every three or four Americans will identify as Hispanic, Latino, or Latinx. Even among those who don’t identify as Latino, support remains strong—Mexican food continues to be the most popular ethnic cuisine in the U.S., making up 11% of all restaurants, according to Brizo Foodmetrics.
At PuroMartinez, we know this growth is not just cultural—it’s economic power reshaping America’s future. Our role is to help leaders, brands, and communities understand the significance of Hispanic consumers and their unmatched impact on the U.S. economy.

The New Numbers: $4 Trillion and Growing
The 2025 Official LDC U.S. Latino GDP Report™… Read the rest




